18.ULUSAL İNSAN YÖNETİMİ KONGRESİ - 1.GÜN KONGRE PROGRAMI / 12 EKİM 2010

İŞVEREN MARKASI NEDİR? DÜNYADAN EN İYİ ÖRNEKLER İLE İŞVEREN MARKASI YARATARAK YETENEKLER NASIL ÇEKİLİR? / EMPLOYER BRANDING

Nedir bu işveren markası? Bir işveren markası nasıl olur? Hangi şirketler kendilerini bir işveren markası olarak iyi bir noktaya taşımayı başardılar? İşveren markasını en iyi şekilde ortaya çıkarmanın yolları nelerdir?

WHAT IS EMPLOYER BRANDING?

The competition for talent has pushed organizations to promote themselves as “a great place to work” in an effort to attract and retain top talents. Chafic Abillama will present the current state of employer branding and will discuss best practices in defining an employer’s value proposition and launching an employer branding campaign.
Regarding the agenda of the speech;

A. What is Employer Branding
B. Why Employer Branding is Important to Organizations
C. Creating an Employer Brand and defining your Employer Value Proposition
D. Best Practices in Employer Brandin